Car companies are using the Internet and mobile phones to woo professionals and tech-savvy consumers. After successful efforts with rural customers, companies see digital marketing as a tool to build strong brand identity.
Carmaker Maruti Suzuki India sold 4,000 of its small A-Star car based on interfacing with customers over the Internet, and the company is aggressively using digital platforms to market the new Ritz by offering special deals on a microsite. Tata Nano said its web site received 30 million hits, and the Honda City car regained its top spot with a strong digital interface campaign. Volkswagen is targeting its high-end customer base to sell the Jetta and Passat premium sedans.
Tags: A-Star, Car companies, Carmaker Maruti Suzuki, digital marketing, Honda City, Internet and mobile phones, Jetta, Passat, Ritz, Tata Nano, Volkswagen
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