Online Business Tips from IndiaMART.com

IndiaMART.com marked the beginning of online presence to Indian SME’s for a global exposure in 1996. We today serve our customers through a network of over 100 industry and product verticals that makes us the largest B2B marketplace in India.

Why B2B marketplaces for SMEs?

B2B marketplaces act as a common platform and remove international boundaries for the buyers and suppliers to trade together.
When it comes to marketing of products or services internationally, any small or medium company is always constrained by its paucity of budgets, which in turn restricts its growth. A B2B marketplace is a platform where sellers can list their businesses free of cost and leverage the power of internet.
These B2B platforms offer host of services that help SMEs to showcase and market their products and services across the globe at a very low cost and high speed compare to traditional ways of international marketing.
How B2B marketplaces help the suppliers?
• Reduce marketing and promotion costs.
• Instant reach to vast, untapped global markets.
• Promote products and services online 24x7.
• Meet new buyers and enhance sales.

How B2B marketplaces help the buyers?
• Search manufacturers and suppliers of required products.
• Establish direct contact with global suppliers for immediate or long-term buying needs.
• Publish special requirements and ask for quotation.
• Test and Identify new products for their preferred markets.
I have a website, do I still need a B2B marketplace membership?
Having a website is a good gesture to move online way but it might not attract enough business because of limited reach and scope. However, it turns out to be a good investment as soon as it is promoted through any B2B marketplace where actual buyers and sellers are found.

What are the formalities to be fulfilled to become a member of a B2B marketplace?
Membership of any B2B marketplace is very easy and open to all business entities. The basic business listing on any of the portals is generally free of cost and you may also enjoy more elaborated benefits just by paying a small amount of premium at preferred intervals according to your needs.