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Category Archives: Running a Business
Running a Business

Demonetisation: Year In A Review

Last year, India welcomed a near-to-impossible decision made by the government of India, i.e. to ban the old printed notes of INR 500 and 1000 and introduced two newly designed currencies in India. One of INR 2000 and one revised …

Running a Business

Storytelling Is The Key To Branding

Think of Coca-Cola and now understand what comes to your mind when you think about its ad. What is it that makes you choose Tanishq over Zaveri or D’Dmas. People believe in the story more than the products. The story …